Reborn Coffee to Test Cryptocurrency Payment System via POS in Southern California Locations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 21 2025
0mins
Pilot Program Announcement: Reborn Coffee plans to pilot cryptocurrency payment options at select locations in Southern California starting in 2025.
Integration with POS System: The crypto payment functionality will be integrated into the existing Point of Sale (POS) platform.
Customer Options: Customers will have the choice to use cryptocurrency alongside traditional payment methods during transactions.
Testing and Evaluation: CEO Jay Kim emphasized that this pilot will assess customer responses, operational integration, and transaction flow to guide future decisions on broader applications.
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Analyst Views on REBN
About REBN
Reborn Coffee, Inc. is focused on serving specialty-roasted coffee at retail locations, kiosks, and cafes. Through its product offerings, it provides customers with a variety of beverages and coffee options. Its subsidiaries, namely Reborn Global Holdings, Inc. (Reborn Holdings), Reborn Coffee Franchise, LLC (Reborn Coffee Franchise), Reborn Realty, LLC (Reborn Realty), Reborn Coffee Korea, Inc. (Reborn Korea), and Reborn Malaysia, Inc. (Reborn Malaysia). Reborn Holdings is engaged in the operation of wholesale distribution and retail coffee stores in California to sell a variety of coffee, tea, and other beverages along with bakery and dessert products. Reborn Coffee Franchise is a franchisor providing premier roaster specialty coffee to franchisees or customers. Reborn Realty is an entity which acquired a real property located at 596 Apollo Street, Brea, California. Reborn Korea is a subsidiary of Reborn Holdings with one retail coffee store under the brand name of Reborn Coffee.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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