Reborn Coffee Establishes Advisory Board and Names Hisham Elkoustaf as Chairperson
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 23 2025
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Source: Newsfilter
Formation of Advisory Board: Reborn Coffee Inc. has established a new advisory board to enhance innovation and growth, appointing Hisham Elkoustaf as its chair.
Expertise of Hisham Elkoustaf: Elkoustaf brings over 20 years of experience in corporate law, economic development, and foreign policy, having advised on legal and trade reforms in multiple countries.
Company's Commitment: The advisory board aims to guide Reborn Coffee in maintaining its commitment to sustainability and quality while expanding its global presence.
CEO's Enthusiasm: CEO Jay Kim expressed excitement about Elkoustaf's leadership and the potential impact of the advisory board on the company's future in the coffee industry.
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Analyst Views on REBN
About REBN
Reborn Coffee, Inc. is focused on serving specialty-roasted coffee at retail locations, kiosks, and cafes. Through its product offerings, it provides customers with a variety of beverages and coffee options. Its subsidiaries, namely Reborn Global Holdings, Inc. (Reborn Holdings), Reborn Coffee Franchise, LLC (Reborn Coffee Franchise), Reborn Realty, LLC (Reborn Realty), Reborn Coffee Korea, Inc. (Reborn Korea), and Reborn Malaysia, Inc. (Reborn Malaysia). Reborn Holdings is engaged in the operation of wholesale distribution and retail coffee stores in California to sell a variety of coffee, tea, and other beverages along with bakery and dessert products. Reborn Coffee Franchise is a franchisor providing premier roaster specialty coffee to franchisees or customers. Reborn Realty is an entity which acquired a real property located at 596 Apollo Street, Brea, California. Reborn Korea is a subsidiary of Reborn Holdings with one retail coffee store under the brand name of Reborn Coffee.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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