RBC Partners with Golf Star Shane Lowry in Multi-Year Sponsorship Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
0mins
Source: PRnewswire
- Brand Ambassador Addition: Shane Lowry joins RBC as a new brand ambassador, wearing the RBC shield for the first time at the TGL Golf match in Florida, marking RBC's ongoing commitment to golf and enhancing its brand image.
- Event Participation: Lowry will compete in the 2026 RBC Heritage and RBC Canadian Open, further increasing RBC's visibility in golf events and attracting more audience attention.
- Community Contribution: Through its tournament sponsorships, RBC has raised over $56 million for local charities across North America, showcasing its long-term support for golf and community development, thereby enhancing its corporate social responsibility image.
- Youth Promotion: The RBC Community Junior Golf program has introduced golf to over 108,000 young people, highlighting its significant role in youth sports development and contributing to the cultivation of future golf talent.
Analyst Views on RY
Wall Street analysts forecast RY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RY is 168.73 USD with a low forecast of 158.37 USD and a high forecast of 177.08 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 167.320
Low
158.37
Averages
168.73
High
177.08
Current: 167.320
Low
158.37
Averages
168.73
High
177.08
About RY
Royal Bank of Canada (RBC) is a global financial institution. Its business includes Personal & Commercial Banking, Wealth Management, Capital Markets, and Insurance. The Personal & Commercial Banking comprises its personal banking operations and certain retail investment businesses in Canada, the Caribbean and the United States, as well as its commercial and corporate banking operations in Canada and the Caribbean. Wealth Management provides a full suite of investment, trust and other wealth management solutions for businesses. Capital Markets provides public and private companies, institutional investors, governments and central banks globally with a range of capital markets products and services across its two main business lines: corporate and investment banking and global markets. Insurance offers a range of life, health, home, auto, travel, wealth and reinsurance advice and solutions, as well as creditor and business insurance services to individual, business and group clients.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
