RB Global Reveals New Details for February 2026 Orlando Auction Featuring Over 7,000 Assets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Businesswire
- Auction Scale: From February 16 to 20, 2026, RB Global will host the world's largest equipment auction in Orlando, featuring over 7,000 assets, attracting buyers and sellers from construction, transportation, agriculture, and other industries, thereby reinforcing its market leadership.
- Diverse Auction Formats: The auction will utilize live onsite bidding, online participation, and Timed Auction formats, ensuring flexibility for buyers and sellers, which enhances transaction efficiency and drives overall transaction volume growth for the company.
- Customer Engagement Opportunities: Attendees will have the chance to interact directly with RB Global's product specialists and customer insights teams, sharing industry perspectives and learning about upcoming marketplace enhancements, which will enhance customer loyalty and service quality.
- Creator Day Event: RB Global will host its first invite-only Creator Day during the auction, aimed at extending the event's reach through social media and digital channels, attracting a broader audience and further enhancing brand visibility and market participation.
Analyst Views on RBA
Wall Street analysts forecast RBA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RBA is 127.00 USD with a low forecast of 114.00 USD and a high forecast of 137.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
6 Buy
0 Hold
0 Sell
Strong Buy
Current: 111.720
Low
114.00
Averages
127.00
High
137.00
Current: 111.720
Low
114.00
Averages
127.00
High
137.00
About RBA
RB Global, Inc. is an omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its global network of auction sites and digital platform, the Company serves customers worldwide across a variety of asset classes, including automotive, construction, commercial transportation, government surplus, lifting and material handling, energy, mining and agriculture. The Company’s end-to-end marketplace solutions include Ritchie Bros., IAA, Rouse Services, SmartEquip and VeriTread. Rouse Services provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system. SmartEquip is a technology platform that supports customers' management of the equipment lifecycle and integrates parts procurement with both original equipment manufacturers and dealers. VeriTread is an online marketplace for heavy haul transport.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
