Puma Stock Declines as New CEO Reveals Restructuring Strategy and Job Reductions

Written by Emily J. Thompson, Senior Investment Analyst

Source: SeekingAlpha

Updated: Oct 30 2025

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Source: SeekingAlpha

Job Cuts and Strategic Focus: Puma SE plans to cut 900 jobs and refocus on running, football, and training to recover from recent performance challenges, expecting difficulties to persist through 2025.
Inventory and Sales Decline: The company reported a 17.3% increase in inventories and a 10.4% decrease in Q3 sales, attributing the decline to strategic reset initiatives and aiming to normalize inventory levels by the end of 2026.
Brand and Market Positioning Issues: Puma's new CEO highlighted that the brand has become "too commercial," leading to low distribution quality and a product offering that fails to resonate in the market.
Stock Performance: Puma's shares fell 5.4% in morning trade and have decreased by 50% year to date, reflecting investor concerns over the company's fundamentals and strategic direction.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.