Puma CEO Plans Brand Reset After Profit Warning Sends Shares Tumbling
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 25 2025
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Source: WSJ
Puma's Leadership Changes: The new CEO of Puma plans to reassess growth strategies following a profit warning that caused a significant drop in the company's stock price.
Stock Performance: Puma's shares fell 17% during midday trading, marking a decline of nearly 50% since the beginning of the year due to ongoing challenges and multiple profit warnings.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








