Puma Aims for Additional Job Reductions and Growth Resurgence by 2027 as Part of Turnaround Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 30 2025
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Source: WSJ
Cost-Reduction Program: Puma plans to expand its cost-reduction program, aiming to cut around 900 additional white-collar jobs globally by the end of next year.
Growth Strategy: The company intends to return to growth starting in 2027 as it implements a brand-reset strategy.
Previous Job Cuts: In 2025, Puma had already reduced its workforce by 500 roles as part of the ongoing cost-reduction efforts.
Total Workforce Impact: The total number of white-collar roles at Puma is approximately 7,000, indicating significant restructuring within the company.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
