Publicis continues to hurt WPP by taking Mars' media account worth $1.7B
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 10 2025
0mins
Source: SeekingAlpha
Publicis Groupe Wins Major Account: Publicis Groupe has secured Mars Inc.'s $1.7 billion media account, taking over from WPP and will manage various marketing functions across more than 70 markets.
Interpublic Group's Role: Mars has assigned its global brand PR to Interpublic Group, with Weber Shandwick Collective as the lead agency, emphasizing a commitment to innovative brand building through AI and human insights.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
