Product Upgrade: Prudential's launch of FlexGuard 2.0 incorporates customer feedback to enhance flexibility and protection levels, aiming to further improve clients' retirement security experience.
Market Insights: The new product integrates five years of market insights and customer suggestions, not only enhancing user experience but also showcasing Prudential's leadership and innovation in the RILA market.
Sales Milestone: FlexGuard® achieved a remarkable $10 billion in sales at a record pace, reflecting strong market demand and recognition, which further solidifies Prudential's market share.
Income Protection: Prudential's Retirement Strategies business provides over $15 billion in protected income payments annually to more than 3 million clients, demonstrating its robust strength and influence in the retirement income security sector.
PRU
$116.97+Infinity%1D
Analyst Views on PRU
Wall Street analysts forecast PRU stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRU is 115.50 USD with a low forecast of 92.00 USD and a high forecast of 133.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast PRU stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRU is 115.50 USD with a low forecast of 92.00 USD and a high forecast of 133.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
0 Buy
9 Hold
1 Sell
Hold
Current: 116.960
Low
92.00
Averages
115.50
High
133.00
Current: 116.960
Low
92.00
Averages
115.50
High
133.00
Keefe Bruyette
Ryan Krueger
Market Perform
maintain
$117 -> $118
2025-11-03
Reason
Keefe Bruyette
Ryan Krueger
Price Target
$117 -> $118
2025-11-03
maintain
Market Perform
Reason
Keefe Bruyette analyst Ryan Krueger raised the firm's price target on Prudential to $118 from $117 and keeps a Market Perform rating on the shares.
Wolfe Research
initiated
2025-09-15
Reason
Wolfe Research
Price Target
2025-09-15
initiated
Reason
Wolfe Research initiated coverage of Prudential with a Peer Perform rating.
Morgan Stanley
Equal Weight
maintain
$113 -> $117
2025-08-18
Reason
Morgan Stanley
Price Target
$113 -> $117
2025-08-18
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Prudential to $117 from $113 and keeps an Equal Weight rating on the shares. Following Q2 results, the firm is updating its price targets for stocks in the Life Insurance segment under its coverage, the analyst tells investors. Nearly half of the life insurers under its coverage beat expectations on a reported basis and most exceeded expectations on a core basis, the firm adds. Morgan Stanley notes the earnings beats were largely driven by selective favorable underwriting, better than expected performance of macro-sensitive segments, or both.
Barclays
Equal Weight
maintain
$119 -> $120
2025-07-17
Reason
Barclays
Price Target
$119 -> $120
2025-07-17
maintain
Equal Weight
Reason
Barclays raised the firm's price target on Prudential to $120 from $119 and keeps an Equal Weight rating on the shares. The firm adjusted assumptions following the company's regulatory filing discussing Prudential Investment Management assets under management.
About PRU
Prudential Financial, Inc. is a financial services provider and global investment manager. The Company offers a range of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds, and investment management. It offers these products and services to individual and institutional customers through its own and third-party distribution networks. It operates in the United States, Asia, Europe and Latin America. Its segment includes PGIM, U.S. Businesses, International Businesses, and Corporate and Other operations. The PGIM segment provides investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies, to institutional and retail clients and its general account. The U.S. Businesses segment consists of the retirement strategies, group insurance and individual life products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
