Procter & Gamble Develops New Lystra Razor System with 2025 Patent Applications
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: seekingalpha
- Patent Activity: Procter & Gamble's Gillette has filed multiple 2025 patent applications for the new Lystra razor system, which features distinct geometries compared to legacy Fusion/Mach3/Venus models, showcasing its innovation in shaving products.
- Market Positioning: The new patents emphasize ergonomic design for underarm and bikini area shaving, indicating that Lystra will be positioned as a new brand within Gillette's portfolio to meet specific consumer needs.
- Commercial Launch Expectations: Analyst Robert Ottenstein noted that the accelerated pace of patent and trademark activity suggests a potential commercial launch for Lystra in the first half of 2026, which is considered appealing for low-income consumers and could drive market share growth.
- Technology-Driven Market Share: In the shaving market, superior technology—not just pricing—has driven share changes, particularly evident when comparing consumer demographics of Gillette's Labs, Fusion, and competitor Harry's, highlighting the importance of technological innovation.
Analyst Views on PG
Wall Street analysts forecast PG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PG is 164.50 USD with a low forecast of 150.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 147.000
Low
150.00
Averages
164.50
High
180.00
Current: 147.000
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
