Priority Technology receives non-binding offer to go private at $6-$6.15 per share
Proposal for Acquisition: Priority Technology Holdings has received a preliminary, non-binding proposal from an investor group led by CEO Thomas Priore to acquire the remaining shares of the company's common stock for $6.00 to $6.15 per share.
Current Shareholding: Priore currently owns approximately 58% of the outstanding shares, as noted in the company's Definitive Proxy Statement filed on April 30.
Uncertainty of Agreement: The company has stated that there is no assurance an agreement will be reached regarding the proposal, and it will not provide further comments unless necessary.
No Immediate Action Required: Shareholders are advised that they do not need to take any action at this time regarding the proposal.
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DMS to Exhibit at NADA Show for First Time Since Joining Priority
- Exhibition Debut: Dealer Merchant Services (DMS) will make its debut at the NADA Show from February 3-6, 2026, in Las Vegas, showcasing its latest solutions in automotive commerce, marking its first participation since joining Priority in 2025.
- Industry Engagement: The DMS team will engage with dealers and industry partners at booth 6112N to discuss how payments, cost recovery, and compliance impact dealership margins and customer experience in an increasingly regulated environment.
- Compliance Strategies: DMS will demonstrate its compliant credit card surcharging approach, assisting dealerships in managing rising payment costs while protecting customer experience and adhering to varying state regulations, thereby enhancing customer satisfaction.
- Platform Integration: The integration of DMS with Priority's commerce platform improves dealership operations from point of sale to back-office processing, enhancing visibility into cash flow and payment activities, supporting better business performance in a competitive market.
Buckley Capital Advisors Issues Statement Regarding Controlling Shareholder's Take-Private Proposal for Priority Technology Holdings, Inc.
Opposition to Acquisition Proposal: Buckley Capital Advisors opposes the non-binding proposal from Priority Technology's CEO, Thomas Priore, to acquire remaining shares at a price significantly undervaluing the company, urging the Board to reject it.
Call for Independent Review: The advisory firm calls for the Special Committee of the Board to commit to a transparent review of all strategic alternatives, emphasizing the need to maximize shareholder value beyond the interests of the controlling Investor Group.
Valuation Concerns: The proposed acquisition price of $6.00 to $6.15 per share is criticized as inadequate, with analyses suggesting the intrinsic value of PRTH shares is between $15 to $20, based on the company's strong business model and growth prospects.
Market Sentiment and Future Outlook: Buckley Capital Advisors believes the current decline in PRTH's share price is temporary and does not reflect the company's true value, projecting a recovery and higher valuation in the near future.
