Primega Group Purchases China Wangmao Liquor Industry Group to Enter the High-End Baijiu Market and Foster Diverse Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
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Source: Newsfilter
Acquisition Announcement: Primega Group has signed a memorandum of understanding to acquire China Wangmao Liquor Industry Group, marking a strategic move into the premium Baijiu market as part of its diversification efforts.
Business Integration: The acquisition aims to combine China Wangmao's branding and digital operations with Primega's capital and technical expertise, enhancing growth potential in the Baijiu industry while maintaining independent brand operations.
Technological Advancements: Primega plans to utilize intelligent technologies to modernize China Wangmao's operations, optimize supply chains, and launch new premium products targeting Southeast Asian and North American markets.
Future Growth Strategy: The partnership is expected to boost Primega's competitiveness in consumer goods and drive innovation in various sectors, including AI, IoT, and cloud computing, aiming for sustainable development and value creation.
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About ZDAI
DirectBooking Technology Co Ltd, formerly known as Primega Group Holdings Ltd, is an investment holding company mainly engaged in the provision of transportation and construction engineering services. The Company operates its business through two segments. The Soil and Rock Transportation segment is mainly engaged in the handling, loading and transportation of excavated materials such as soil and rocks. The Miscellaneous Construction Works segment is mainly engaged in the construction works business, which mainly includes excavation and lateral support (ELS) works and bored piling. Additionally, the Company is engaged in the trading of diesel oil.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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