Primega Group Holdings Enters MOU for Acquisition of China Wangmao Liquor
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
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Acquisition Announcement: Primega Group has signed a memorandum of understanding to acquire China Wangmao Liquor Industry Group through an equity purchase, marking a significant step in its business diversification strategy.
Strengths Integration: The acquisition aims to combine China Wangmao's branding and digital operations with Primega Group's capital and technical expertise to drive growth in the Baijiu industry.
Market Expansion Plans: Post-acquisition, both companies plan to launch new premium product lines and focus on expanding into Southeast Asian and North American markets to enhance the global presence of Chinese sauce-flavor Baijiu.
Operational Enhancements: Primega Group intends to improve China Wangmao's internal operations, supply chain, and production facilities using digital technology, aiming for reduced costs and increased profit margins.
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About ZDAI
DirectBooking Technology Co Ltd, formerly known as Primega Group Holdings Ltd, is an investment holding company mainly engaged in the provision of transportation and construction engineering services. The Company operates its business through two segments. The Soil and Rock Transportation segment is mainly engaged in the handling, loading and transportation of excavated materials such as soil and rocks. The Miscellaneous Construction Works segment is mainly engaged in the construction works business, which mainly includes excavation and lateral support (ELS) works and bored piling. Additionally, the Company is engaged in the trading of diesel oil.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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