Primark to Restart Expansion in Germany with Smaller, Focused Stores

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Nov 20 2025

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Source: Yahoo Finance

Primark's Growth Strategy in Germany: Primark is focusing on smaller, targeted store locations in Germany to drive growth, following a decline in sales that contributed to a 1% drop in Northern Europe revenue.
Recent Store Openings and Closures: The retailer opened its first new store in five years on November 19, 2025, with plans for two additional sites, while also closing five branches and planning one more closure due to market pressures.
Response to Market Challenges: Primark is investing in product development, pricing, and digital engagement to address subdued consumer spending and competition from online rivals like Shein and Temu.
Expansion of Home Store Concept: The company launched its first standalone Home store in Manchester, expanding its product offerings to include home decor items, following a similar launch in Belfast earlier in 2025.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.