Prenetics Global Announces Strategic Realignment to Focus on IM8 Brand
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 30 2025
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Prenetics Global announced a strategic realignment to fully capitalize on the rapid growth of its consumer health brand, IM8. Prenetics ceased its daily Bitcoin purchasing activity as of December 4, and following approval by its Board of Directors, Prenetics announced that it will no longer pursue future acquisitions of Bitcoin. This decision allows Prenetics to dedicate its resources and attention exclusively to the significant market opportunity presented by IM8. The Company retains a robust financial position, with a strong balance sheet that includes over $70M in cash and cash equivalents, 510 BTC and zero debt. Following Board approval, Prenetics will maintain its existing Bitcoin holdings of 510 BTC as a treasury reserve asset. Prenetics has committed to not allocate any existing capital or new capital for the purpose of acquiring additional Bitcoin. Capital allocation will be directed exclusively toward the growth, operations, and strategic expansion of IM8, including product innovation, brand building, talent acquisition, working capital, and international expansion.
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About PRE
Prenetics Global Ltd is a company principally engaged in the provision of diagnostic and preventive products and services. The Company operates its business through two segments. The Diagnostics segment is mainly engaged in the sale of precision oncology testing services. The Prevention segment is mainly engaged in the design and sale of genetics testing, including update services, and stool-based deoxyribonucleic acid (DNA) tests for early colorectal cancer screening. The Company's products and services include CircleDNA, ACTOnco, ACTHRD and other products. The in-house developed consumer genetic testing product, CircleDNA, offers comprehensive DNA tests capitalizing on in-house developed testing algorithm. ACTOnco is a comprehensive cancer test used to guide treatment selection for major solid tumors. ACTHRD is a test for the homologous recombination deficiency status of cancer patients. The Company is also engaged in consumer health products by a new health and wellness brand IM8.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Prenetics Shifts Focus Exclusively to IM8, Projecting FY 2026 Revenue of $180-$200 Million
- Strategic Realignment: Prenetics has announced a complete focus on the IM8 brand, projecting FY 2026 revenue between $180 million and $200 million, indicating strong confidence in the consumer health market and a commitment to future growth.
- Bitcoin Investment Cessation: As of December 4, 2025, Prenetics has halted daily Bitcoin purchases and will not pursue future acquisitions, allowing for a concentration of resources on IM8's expansion, thereby enhancing strategic clarity.
- Financial Robustness: The company maintains a strong financial position with over $70 million in cash and cash equivalents, 510 BTC, and zero debt, providing a solid foundation for the rapid expansion of IM8.
- Market Opportunity Capture: IM8 achieved over $100 million in annualized recurring revenue within 11 months of launch, making it the fastest-growing brand in supplement industry history, showcasing Prenetics' significant market potential and competitive advantage in the health sector.
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