PostNL's bold 2028 growth goal boosts shares in Amsterdam
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 17 2025
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Source: Reuters
PostNL's Growth Strategy: PostNL announced a strategy aimed at achieving over 4 billion euros in annual revenue and more than 175 million euros in normalized pretax earnings by 2028, supported by investments and restructuring to capitalize on e-commerce demand.
Analyst Skepticism: While shares rose over 9% following the announcement, analysts expressed doubts about the feasibility of these ambitious targets, noting the company's history of missing expectations and the potential for the mail segment to remain unprofitable until at least 2029.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
