Pixalate's November 2025 Rankings for North America SSP 'Direct' Access: Google Ad Exchange Leads at 98% on Google Play, with Magnite in Second at 96%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
0mins
Source: Yahoo Finance
SSP Rankings Overview: Pixalate's November 2025 report reveals that Magnite and Google Ad Exchange dominate the SSP direct access rankings for top mobile apps in North America, both achieving 100% access on the Apple App Store.
Google Play Store Rankings: In the Google Play Store, Google Ad Exchange leads with 98% direct access, followed closely by Magnite at 96% and InMobi at 95%.
Global SSP Rankings: The report also includes SSP direct access rankings for other regions, including Asia-Pacific, Latin America, and Europe, the Middle East, and Asia.
About Pixalate: Pixalate is a global platform focused on privacy compliance and ad fraud prevention, providing data intelligence for the digital advertising ecosystem since 2012.
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Analyst Views on MGNI
Wall Street analysts forecast MGNI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MGNI is 28.11 USD with a low forecast of 24.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
10 Buy
0 Hold
0 Sell
Strong Buy
Current: 14.860
Low
24.00
Averages
28.11
High
39.00
Current: 14.860
Low
24.00
Averages
28.11
High
39.00
About MGNI
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. Its streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution to manage and monetize their entire portfolio of CTV ad inventory, across both programmatic and direct-sold video inventory.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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