Peloton Interactive Inc. Shares Rise 0.85% as COO Sells Stock to Cover Tax Liability
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Source: Benzinga
- Stock Fluctuation: Peloton's shares rose 0.85% to $5.91 on Wednesday, despite a 7.42% drop in regular trading on Tuesday, indicating a cautious market sentiment towards the company.
- Executive Transaction: COO Charles Peter Kirol sold 22,520 shares on January 16 at a weighted average price of $6.4676, totaling approximately $145,650, to cover tax liabilities from settled restricted stock units.
- Legal Action: Peloton filed a lawsuit on January 7 in the U.S. Court of International Trade, challenging tariffs imposed by the Trump administration under the International Emergency Economic Powers Act, seeking to have the tariffs declared unlawful and requesting a full refund.
- Market Performance: Over the past 12 months, Peloton's stock has declined by 30.57%, with a market capitalization of $2.45 billion, currently trading near its 52-week low, suggesting investors should exercise caution as further declines may occur.
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Analyst Views on PTON
Wall Street analysts forecast PTON stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PTON is 9.48 USD with a low forecast of 6.50 USD and a high forecast of 14.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
4 Buy
8 Hold
0 Sell
Moderate Buy
Current: 5.840
Low
6.50
Averages
9.48
High
14.00
Current: 5.840
Low
6.50
Averages
9.48
High
14.00
About PTON
Peloton Interactive, Inc. is a global fitness company. The Company is a category innovator at the nexus of fitness, technology, and media, with a subscription platform that combines hardware, distinctive software, and exclusive content. Its segments include Connected Fitness Products and Subscription. The Company’s Connected Fitness Products portfolio includes the Peloton Bike, Bike+, Tread, Tread+, Guide, Row, and various Precor products. Access to the Peloton App is available with an All-Access or Guide Membership for Members who have Connected Fitness Products or through a standalone App Membership with multiple Membership tiers. Access to the Strength+ App is available with an All Access, Guide, or App+ Membership or through a standalone Strength+ subscription. The Company’s subscriptions provide access to Peloton content and its library of live and on-demand fitness classes. The Company’s subscriptions are offered on a month-to-month or prepaid basis.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Peloton Stock Down 96%, Yet Profitability Shows Signs of Recovery
- Significant Stock Decline: Peloton's stock is currently down 96% from its all-time high, reflecting a 29% loss in market value over the past year; however, nearly half of Wall Street analysts still rate it a buy, indicating some market confidence in its future.
- Improving Profitability: The company has reported positive net income and increasing free cash flow for the past two quarters, with management stating that continued momentum on the bottom line sets the stage for top-line growth, making the upcoming earnings report critical for assessing sustainability.
- Cost Control Initiatives: Peloton has launched a new cost restructuring plan aimed at achieving $100 million in run-rate savings by fiscal 2026, acknowledging that current costs remain too high, but this initiative is designed to align with market demand and improve financial health.
- Future Outlook: The company is set to release its fiscal second-quarter results on February 5, and investors should watch profitability metrics closely to determine if Peloton can maintain its positive financial trajectory, even as analysts have not included it in their current top stock picks.
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Peloton Faces Challenges but Holds Hope for Recovery
- Significant Stock Decline: Peloton's stock has dropped 29% over the past year and is now 96% off its all-time high, reflecting market concerns about its future prospects, although nearly half of analysts still rate it a buy.
- Improved Profitability: Despite declining revenues, Peloton has reported positive net income and increasing free cash flow over the past two quarters, indicating progress in cost control that may lay the groundwork for future growth.
- Cost Restructuring Plan: Management acknowledges that costs remain too high and has launched a new restructuring plan aimed at achieving $100 million in run-rate savings by fiscal 2026, which will help improve the company's financial health and support profitability enhancements.
- Future Performance Focus: Peloton is set to release its fiscal 2026 second-quarter results on February 5, and investors should monitor profitability metrics to assess whether the company can sustain its current healthy progress, thereby driving revenue recovery.
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