Brand Collaboration: Pantene partners again with social media sensation Alix Earle to launch the limited edition Alix x Pantene Kit, featuring the Abundant & Strong 3-Step System aimed at enhancing hair volume and health, capturing significant fan attention.
Innovative Product: The new line is developed through clinical studies to increase hair density by strengthening from roots to tips, addressing shedding concerns, which is expected to enhance consumer loyalty and market share for Pantene.
Market Response: Alix Earle's influence and authentic experience are generating positive market feedback, likely driving sales growth and further solidifying Pantene's position as the most awarded hair care brand in the U.S.
Limited-Time Promotion: The Alix x Pantene Kit is available for a limited time, including three hair care products and freebies, encouraging quick consumer purchases and boosting brand visibility and engagement.
PG
$147.69+Infinity%1D
Analyst Views on PG
Wall Street analysts forecast PG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PG is 169.44 USD with a low forecast of 153.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Analyst Rating
Wall Street analysts forecast PG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PG is 169.44 USD with a low forecast of 153.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Buy
7 Hold
0 Sell
Moderate Buy
Current: 145.210
Low
153.00
Averages
169.44
High
180.00
Current: 145.210
Low
153.00
Averages
169.44
High
180.00
Jefferies
Hold
to
Buy
upgrade
$156 -> $179
2025-12-16
New
Reason
Jefferies
Price Target
$156 -> $179
2025-12-16
New
upgrade
Hold
to
Buy
Reason
Jefferies upgraded Procter & Gamble to Buy from Hold with a price target of $179, up from $156. The company enters 2026 on a firmer footing, as the consumer backdrop is stabilizing, and comps become easier, especially as retail destocking is lapped, the analyst tells investors in a research note. The firm added that if present consumption holds, easier comps will translate into low single-digit growth in the back half.
Deutsche Bank
Hold
downgrade
$176 -> $171
2025-12-08
Reason
Deutsche Bank
Price Target
$176 -> $171
2025-12-08
downgrade
Hold
Reason
Deutsche Bank lowered the firm's price target on Procter & Gamble to $171 from $176 and keeps a Hold rating on the shares after meeting with management. The firm says more patience is required by investors.
Barclays
Equal Weight
maintain
$153 -> $151
2025-12-08
Reason
Barclays
Price Target
$153 -> $151
2025-12-08
maintain
Equal Weight
Reason
Barclays lowered the firm's price target on Procter & Gamble to $151 from $153 and keeps an Equal Weight rating on the shares after meeting with management. The firm says the company's tone was "muted," mentioning it could take 12-18 months for P&G to get back to "firing on all cylinders."
Morgan Stanley
Overweight
downgrade
$180 -> $175
2025-10-27
Reason
Morgan Stanley
Price Target
$180 -> $175
2025-10-27
downgrade
Overweight
Reason
Morgan Stanley lowered the firm's price target on Procter & Gamble to $175 from $180 and keeps an Overweight rating on the shares. Fiscal Q1 upside provided a strong start to FY26, though it mainly comes out of Q2 with a tougher organic sales growth comparison in a difficult industry environment, the analyst tells investors in a post-earnings note.
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
