Optimove Reports 13.4% Increase in Holiday Campaign Volume for 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 31 2025
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Source: Globenewswire
- Campaign Volume Growth: During the 2025 holiday shopping season, Optimove's platform saw a 13.4% year-over-year increase in campaign volume, indicating that retailers are leveraging the platform more aggressively to meet peak demand.
- Email Sends Surge: The volume of emails sent increased by 155.8% during the holiday period, highlighting a significant reliance on behavior-driven messaging, which enhances customer engagement.
- Real-Time Channel Expansion: The use of SMS and mobile push notifications grew by 166% and 221%, respectively, reflecting a rapid increase in direct, high-intent engagement, thereby enhancing customer responsiveness.
- Personalization Recommendations Boost: In-app messaging and dynamic layouts saw increases of 370% and 60%, respectively, indicating a swift adoption of real-time decision-making and content optimization by brands, further improving customer experience and satisfaction.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
