Optimove Reports 13.4% Increase in Campaign Volume During Holiday Shopping 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 31 2025
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Source: Yahoo Finance
- Campaign Volume Growth: During the 2025 holiday shopping season, Optimove's platform saw a 13.4% year-over-year increase in campaign volume, indicating that retailers are leveraging the platform more actively to meet peak demand.
- Email Sends Surge: Email sends increased by 155.8%, demonstrating a deeper reliance on behavior-driven messaging, which enhances customer engagement and conversion rates.
- Real-Time Channel Expansion: SMS and mobile push notifications surged by 166% and 221%, respectively, reflecting brands' increased investment in direct, high-intent customer interactions, thereby improving real-time responsiveness.
- Personalization Acceleration: In-app messaging skyrocketed by 370%, indicating that brands rapidly adopted always-on personalization strategies to meet customer demands during the holiday shopping season and enhance customer loyalty.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
