Optable Launches AI-Powered Planner Agent to Enhance Ad Planning Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
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Source: Businesswire
- Ad Planning Revolution: Optable's launch of the Planner Agent automates tedious ad planning steps, significantly enhancing proposal efficiency and enabling advertisers to respond faster to client needs, thereby increasing revenue potential.
- Application of Open Standards: Built on open standards like AdCP, the tool ensures seamless collaboration among stakeholders in the advertising ecosystem, enhancing transparency and control while promoting overall industry development.
- Support from Industry Leaders: Early partners such as Weather Company and Hearst have expressed that Planner Agent will help them improve operational speed and intelligence, gaining a competitive edge and driving ad revenue growth.
- Future Development Plans: Optable intends to continue expanding its roadmap for agentic advertising, introducing more AI-based features and partnerships to further drive the intelligent transformation of the advertising industry.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
