Alphabet's Stock Reaction: Shares of Google parent Alphabet fell 3% following OpenAI's announcement of ChatGPT Atlas, an AI-powered web browser.
OpenAI's Product Launch: OpenAI teased the launch of ChatGPT Atlas through a video and a livestream, describing it as a new browser available globally on macOS, with plans for Windows, iOS, and Android versions.
Competitive Landscape: The launch of ChatGPT Atlas positions OpenAI in direct competition with existing AI browsers like Google's Gemini and Perplexity's Comet, which are also vying for user attention and market share.
Features of Competing Browsers: Perplexity's Comet browser offers functionalities such as web searching, tab organization, and email drafting, while Google's Gemini model enhances Chrome with AI capabilities for user assistance.
Wall Street analysts forecast GOOGL stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 312.00 USD with a low forecast of 236.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
38 Analyst Rating
Wall Street analysts forecast GOOGL stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 312.00 USD with a low forecast of 236.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
31 Buy
7 Hold
0 Sell
Strong Buy
Current: 325.440
Low
236.00
Averages
312.00
High
350.00
Current: 325.440
Low
236.00
Averages
312.00
High
350.00
Scotiabank
Outperform
maintain
$336 -> $375
2026-01-09
New
Reason
Scotiabank
Price Target
$336 -> $375
2026-01-09
New
maintain
Outperform
Reason
Scotiabank raised the firm's price target on Alphabet to $375 from $336 and keeps an Outperform rating on the shares. The firm sees Google as a structural winner among hyperscalers, believing the stock should outperform given how it stands to benefit from AI monetization, the analyst tells investors.
Mizuho
Lloyd Walmsley
Outperform
maintain
$325 -> $365
2026-01-09
New
Reason
Mizuho
Lloyd Walmsley
Price Target
$325 -> $365
2026-01-09
New
maintain
Outperform
Reason
Mizuho analyst Lloyd Walmsley raised the firm's price target on Alphabet to $365 from $325 and keeps an Outperform rating on the shares. The firm increased the company's estimates as part of its 2026 internet outlook. It sees see significant potential sales upside at Google Cloud.
Cantor Fitzgerald
Deepak Mathivanan
Neutral -> Overweight
upgrade
$310 -> $370
2026-01-08
New
Reason
Cantor Fitzgerald
Deepak Mathivanan
Price Target
$310 -> $370
2026-01-08
New
upgrade
Neutral -> Overweight
Reason
Cantor Fitzgerald analyst Deepak Mathivanan upgraded Alphabet to Overweight from Neutral with a price target of $370, up from $310.
Cantor Fitzgerald
Neutral -> Overweight
upgrade
$310 -> $370
2026-01-08
New
Reason
Cantor Fitzgerald
Price Target
$310 -> $370
2026-01-08
New
upgrade
Neutral -> Overweight
Reason
Cantor Fitzgerald upgraded Alphabet to Overweight from Neutral with a price target of $370, up from $310. The firm believes Alphabet has the "strongest footprint across several layers in the AI tech stack." The company's decade-long investments have enabled "deep competitive moats," the analyst tells investors in a research note. Cantor believes that with regulatory headwinds easing, Alphabet should see benefits by leveraging its distribution in consumer and enterprise as AI transitions "from the Frenzy to the Synergy phase."
About GOOGL
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
