Once Upon a Farm Debuts on NYSE, Raising Nearly $200 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 18h ago
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Should l Buy GIS?
Source: Newsfilter
- Strong Market Debut: Once Upon a Farm made its public debut on the NYSE on Friday, opening at $21 per share, which is a 16% increase from its IPO price of $18, indicating robust market demand.
- Significant Fundraising: The IPO raised approximately $197.9 million by selling around 11 million shares, valuing the company at $724 million, reflecting investor confidence in the organic children's nutrition sector.
- Favorable Market Trends: Amidst a consumer and policy pushback against ultra-processed foods, Once Upon a Farm recorded net sales of $156.8 million in 2024, a 66% increase from the previous year, despite widening losses to $23.8 million, showcasing strong growth potential.
- Clear Strategic Goals: As a public benefit corporation, Once Upon a Farm aims to drive systemic change in childhood nutrition, planning to use IPO proceeds to pay down debt, purchase new equipment, and fund general corporate purposes, demonstrating its commitment to long-term growth.
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Analyst Views on GIS
Wall Street analysts forecast GIS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GIS is 52.38 USD with a low forecast of 47.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
4 Buy
9 Hold
2 Sell
Hold
Current: 48.370
Low
47.00
Averages
52.38
High
63.00
Current: 48.370
Low
47.00
Averages
52.38
High
63.00
About GIS
General Mills, Inc. is a global manufacturer and marketer of branded consumer foods. Its segments include North America Retail; International; North America Pet, and North America Foodservice. The North America Retail segment reflects business with a variety of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, convenience stores, and e-commerce grocery providers. The International segment consists of retail and foodservice businesses outside the United States and Canada. Its product categories include super-premium ice cream and frozen desserts, meal kits, salty snacks, snack bars, dessert and baking mixes, and shelf-stable vegetables. The North America Pet segment includes pet food products sold in the United States and Canada in national pet superstore chains, e-commerce retailers, and grocery stores. The North America Foodservice segment product categories include ready-to-eat cereals, snacks, and baking mixes.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- IPO Debut Performance: Once Upon a Farm debuted on the NYSE with an opening price of $21 per share, reflecting a 16% increase from its IPO price, and surged 20% in afternoon trading, indicating strong market recognition of its brand.
- Funding Scale and Valuation: The IPO was priced at $18 per share, with approximately 11 million shares sold, raising $197.9 million and valuing the company at $724 million, showcasing investor confidence in the organic children's nutrition market.
- Sales Growth and Financial Status: In 2024, Once Upon a Farm reported net sales of $156.8 million, a 66% increase year-over-year, although losses widened from $17.6 million to $23.8 million, still reflecting robust market demand and growth potential.
- Strategic Development Direction: As a public benefit corporation, Once Upon a Farm plans to use IPO proceeds to pay down debt, purchase new equipment, and support corporate operations, aiming to drive systemic change in childhood nutrition, demonstrating a strong commitment to its long-term strategic goals.
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- Strong Market Debut: Once Upon a Farm made its public debut on the NYSE on Friday, opening at $21 per share, which is a 16% increase from its IPO price of $18, indicating robust market demand.
- Significant Fundraising: The IPO raised approximately $197.9 million by selling around 11 million shares, valuing the company at $724 million, reflecting investor confidence in the organic children's nutrition sector.
- Favorable Market Trends: Amidst a consumer and policy pushback against ultra-processed foods, Once Upon a Farm recorded net sales of $156.8 million in 2024, a 66% increase from the previous year, despite widening losses to $23.8 million, showcasing strong growth potential.
- Clear Strategic Goals: As a public benefit corporation, Once Upon a Farm aims to drive systemic change in childhood nutrition, planning to use IPO proceeds to pay down debt, purchase new equipment, and fund general corporate purposes, demonstrating its commitment to long-term growth.
See More
- REIT Investment: Realty Income (O), a leading real estate investment trust, owns over 15,000 commercial properties primarily leased to consumer-facing businesses, offering a 5.3% dividend yield that ensures steady cash flow for investors amid economic fluctuations.
- Food Industry Leader: General Mills (GIS) boasts annual sales exceeding $18 billion; despite challenges from consumers shifting to generic brands, its long dividend history and current valuation at just 12 times earnings make it an attractive buy with a consistent payout.
- Cleaning Products Leader: Clorox (CLX) is renowned for its bleach and cleaning products, recently acquiring Purell for $2.25 billion, and as a Dividend King with 50 consecutive years of dividend increases, it offers a 4.4% yield, appealing to income-focused investors.
- Market Environment Analysis: While the broader market remains near highs, increased volatility in tech stocks serves as a reminder for investors to diversify their portfolios, with steady consumer goods stocks providing effective risk mitigation, especially in the face of rising economic uncertainty.
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- Split Announcement: Kraft Heinz has announced plans to split into two independently traded companies later this year, reversing the 2015 merger with Heinz, reflecting a strategic response to changing market demands.
- Market Pressure: As consumers and regulators push back against ultra-processed foods, many large food companies are divesting underperforming brands, with Kraft Heinz's split being a direct response to this trend.
- Sales Decline: Over the past decade, consumer demand for grocery items from the inner aisles has decreased, leading to slowing sales for Kraft Heinz, whose stock has plummeted 73% since the merger.
- Industry Trend: According to Bain's survey, nearly half of M&A activity in the consumer products sector in 2024 will stem from divestitures, indicating that large food companies are reassessing their portfolios to tackle market challenges.
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- Divestiture Trend: According to Bain, nearly half of the M&A activity in the consumer products sector in 2024 is driven by divestitures, indicating that Big Food companies are selling off underperforming brands to tackle weak market demand.
- Increased Market Pressure: With consumers and regulators pushing back against ultra-processed foods, companies like Unilever and Kraft Heinz are splitting or divesting iconic brands to regain investor confidence and improve financial performance.
- Sales Decline Phenomenon: Major food companies are experiencing declining sales, particularly as consumer preferences shift towards fresh and healthy foods, leading to shrinking volumes for many traditional brands and negatively impacting stock performance.
- Uncertain Future Outlook: While divesting underperforming assets is seen as a strategy to enhance shareholder value, analysts caution that without addressing underlying issues, mere brand sales may not yield the expected financial improvements.
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- Brand Expansion: Totino's Pizza Rolls is expanding its narrative universe by launching the musical 'CHAZMO: The Musical,' which not only redefines the character of Chazmo but also attracts more fan engagement.
- Market Response: Chazmo's brief appearance in last year's Super Bowl ad generated strong reactions, leading Totino's to explore the character's backstory in depth, thereby enhancing emotional connections with consumers.
- Innovative Presentation: The musical features original songs and avant-garde staging, combining Totino's signature absurdist humor to engage younger audiences and elevate the brand's cultural impact.
- Sales Strategy: Totino's encourages consumers to stock up on pizza rolls ahead of the Super Bowl, leveraging this event to boost sales while enhancing brand loyalty through social media interactions with fans.
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