Olo Acquires Spendgo to Enhance Restaurant Loyalty Solutions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 22 2025
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Source: Yahoo Finance
- Acquisition Integration: Olo has completed the acquisition of Spendgo to enhance restaurant brands' customer engagement and profitability, addressing the needs of approximately 65% of locations currently using loyalty solutions.
- Data-Driven Approach: By integrating loyalty with Olo's Guest Data Platform and marketing tools, restaurant brands can create more comprehensive guest profiles, enabling personalized experiences at every touchpoint, which is expected to improve customer satisfaction and repeat visits.
- Technological Advantage: Spendgo's platform optimizes in-store enrollment with a phone-number-based loyalty system that reduces customer acquisition costs, likely attracting more guests and enhancing brand competitiveness.
- Future Plans: The Spendgo leadership will continue to collaborate with Olo, with deeper product integrations planned for early 2026, further enhancing customer experience and market responsiveness.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
