Olo Acquires Spendgo to Enhance Customer Loyalty Solutions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 22 2025
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Source: Businesswire
- Acquisition Completed: Olo has finalized its acquisition of Spendgo, aiming to enhance customer engagement and profitability for restaurant brands by integrating loyalty and guest engagement solutions, addressing the needs of approximately 65% of locations currently using loyalty solutions.
- Data Integration: By combining loyalty with Olo's Guest Data Platform and marketing tools, restaurant brands can create more comprehensive guest profiles, enabling personalized experiences at every touchpoint, which is crucial for enhancing customer loyalty.
- Technological Advantage: Spendgo's platform optimizes in-store enrollment with a phone-number-based loyalty system that reduces customer acquisition costs, expected to attract more guests and increase repeat visits and guest lifetime value for brands.
- Future Plans: The leadership team from Spendgo will join Olo, with plans for deeper product integrations set for early 2026, further enhancing customer experience and driving innovation to ensure Olo's competitive edge in the restaurant industry.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
