New York AG Warns of Risks in Prediction Markets Ahead of Super Bowl
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Newsfilter
- Risk Warning on Prediction Markets: New York Attorney General Letitia James highlighted that prediction markets like Polymarket and Kalshi could attract billions in trades ahead of the Super Bowl, yet they lack consumer protections and regulation, increasing the risk of insider trading.
- Lack of Regulatory Safeguards: James emphasized that prediction markets are not overseen by the New York Gaming Commission, posing significant risks to consumers engaging in trades on these platforms, urging the public to exercise caution to protect their funds.
- Expected Trading Volume: As the Super Bowl approaches, prediction platforms are projected to generate billions in trading volume, allowing consumers to trade on events similar to DraftKings and FanDuel, but without the corresponding protective measures.
- Concerns Over Industry Stability: James warned that the nascent prediction market industry requires stronger prohibitions against insider betting and regulatory reviews to ensure the financial stability and integrity of gambling operators.
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Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DKNG is 43.76 USD with a low forecast of 30.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
30 Analyst Rating
23 Buy
7 Hold
0 Sell
Strong Buy
Current: 27.510
Low
30.00
Averages
43.76
High
63.00
Current: 27.510
Low
30.00
Averages
43.76
High
63.00
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
New York AG Warns of Risks in Prediction Markets
- Consumer Warning: New York Attorney General Letitia James cautions consumers about significant risks associated with unregulated prediction markets ahead of the Super Bowl, urging New Yorkers to trade cautiously to protect their finances, highlighting a strong commitment to consumer rights.
- Expected Trading Volume: Platforms like Kalshi and Polymarket are projected to generate billions in trading volume during the Super Bowl, involving trades on game events and advertising companies, reflecting the potential market appeal of these platforms.
- Compliance Issues: James emphasizes that the products offered by prediction markets are essentially gambling disguised as event contracts, stressing the need for regulatory review to ensure the financial stability and integrity of gambling operators, indicating compliance challenges facing the industry.
- Regulatory Limitations: Although laws prohibit insider trading on prediction markets, industry experts express skepticism about the Commodity Futures Trading Commission's ability to enforce regulations, particularly following government budget cuts, revealing the fragility of the regulatory environment.

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NFL Bans Prediction Market Ads for Super Bowl LX
- Advertising Ban: The NFL has prohibited prediction market ads during Super Bowl LX, categorizing them alongside firearms and tobacco, reflecting concerns over game integrity that could impact brand exposure and market participation for related companies.
- Commercial Costs: This year, 30-second Super Bowl ads cost between $8 million and $10 million, and while prediction markets cannot advertise, sports betting companies like DraftKings and FanDuel will still participate, ensuring stable advertising revenue.
- Market Dynamics: Although Kalshi and Polymarket cannot advertise during the Super Bowl, they still allow betting on game outcomes, raising concerns over insider trading that could affect consumer confidence and market transparency.
- Future Outlook: The NFL's ban may lead to missed partnership opportunities for prediction market companies with major events, and until more regulations and safeguards are in place, the NFL is likely to maintain its distance, impacting potential advertising revenue.

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