New Remy CEO Aims for Growth Following Cost-Cutting Measures That Mitigated Profit Decline

Written by Emily J. Thompson, Senior Investment Analyst

Source: Reuters

Updated: Nov 27 2025

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Source: Reuters

Strategic Changes Announced: Remy Cointreau's new CEO, Franck Marilly, outlined plans to lower prices to boost cognac sales, indicating that the worst is over for the company in the U.S. market, despite a challenging first half.
Focus on Volume Growth: The company will prioritize reviving sales volumes over maintaining high profit margins, acknowledging that previous pricing strategies have alienated consumers in key markets.
Stock Performance: Remy's shares initially rose by 6% following the announcement but later settled at a 2.5% increase, reflecting ongoing concerns as the stock has lost over 70% of its value in 2023.
Future Plans and Market Positioning: Marilly emphasized the need for transformation and plans to improve cash generation and brand portfolio, while analysts raised concerns about potential pressure on gross margins due to the shift in strategy.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.