Natural Grocers Expands Private Label with Five New Organic Frozen Fruits
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Source: PRnewswire
- Product Line Expansion: Natural Grocers has launched five new Organic Frozen Fruits and Smoothie Blends, enhancing its private label offerings to meet the growing consumer demand for healthy food options.
- Market Positioning: These new products are offered at an Always AffordableSM price, which strengthens Natural Grocers' competitive edge in the organic food retail market and attracts health-conscious consumers.
- Exclusive Sales Channel: The new products are available exclusively at Natural Grocers stores nationwide, ensuring brand uniqueness and customer loyalty while boosting store traffic and sales.
- Enhanced Consumer Experience: By providing frozen fruit options that offer 'summertime anytime', Natural Grocers not only meets the demand for convenient healthy foods but also enhances the shopping experience, further solidifying its market leadership.
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About NGVC
Natural Grocers by Vitamin Cottage, Inc. is a specialty retailer of natural and organic groceries, body care products and dietary supplements. Its stores offer a comprehensive selection of natural and organic groceries and dietary supplements in a smaller-store format that aims to provide a convenient, clean and easily shopped environment for its customers. It offers a variety of products associated with special diets, such as gluten-free, vegetarian and non-dairy. Its grocery products include organic produce; Natural Grocers brand products; dry, frozen and canned groceries; meats and seafood; dairy products, dairy substitutes and eggs; bread and baked goods; beverages, and beer, wine and hard cider. Its dietary supplement department primarily sells name-brand supplements, as well as a line of Natural Grocers brand private-label dietary supplements. It also offers body care, pet care, household and general merchandise and books and handouts. It has over 168 stores in 21 states.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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