National CineMedia Expands Programmatic Inventory Through New Partnership with Vistar Media
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 26 2025
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Source: Newsfilter
Expansion of Advertising Options: National CineMedia (NCM) has partnered with Vistar Media to enhance its cinema advertising offerings by providing programmatic buying options, allowing brands to efficiently reach targeted audiences in theaters.
Growth in Programmatic Revenue: Following the introduction of programmatic and self-serve inventory buying in 2024, NCM reported accelerated growth in programmatic revenue, emphasizing the effectiveness of data-driven advertising solutions for engaging cinema audiences.
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Analyst Views on CNK
Wall Street analysts forecast CNK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CNK is 33.67 USD with a low forecast of 28.00 USD and a high forecast of 37.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 23.230
Low
28.00
Averages
33.67
High
37.00
Current: 23.230
Low
28.00
Averages
33.67
High
37.00
About CNK
Cinemark Holdings, Inc. is a movie theatre company. The Company is engaged in the motion picture exhibition industry, with theaters in the United States, Brazil, Argentina, Chile, Colombia, Peru, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Guatemala, Bolivia, and Paraguay. Its segments include U.S. markets and international markets. Its circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates approximately 497 theaters with 5,653 screens in 42 states domestically and 13 countries throughout South and Central America. It plays mainstream films from many different genres, such as animated films, family films, dramas, comedies, horror and action films. It offers content in both 2-D and 3-D formats in all of its theaters, and in many locations, it offers either its own premium large format, XD, IMAX or ScreenX. It offers a variety of alternative entertainment content for its guests, such as concert, sporting and gaming events, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
LAIKA Announces U.S. Release Date for 'Wildwood' on October 23, 2026, with Fathom as Distributor
- Global Distribution Strategy: LAIKA has partnered with Fathom Entertainment to release 'Wildwood' nationwide in the U.S. on October 23, 2026, marking a new phase in LAIKA's global distribution strategy aimed at enhancing market impact through a combination of independent strategies and top-tier partners.
- International Market Expansion: FilmNation Entertainment will handle international sales for 'Wildwood' and will introduce the film to international buyers at next month's European Film Market in Berlin, which is expected to further expand LAIKA's influence in global markets.
- Art and Technology Integration: 'Wildwood' showcases LAIKA's innovative capabilities by combining handcrafted artistry with large-scale cinematic storytelling, emphasizing the importance of hand-made films in modern audiences, and is anticipated to attract a significant fanbase.
- Ticketing Information Release: Tickets for 'Wildwood' in the U.S. will be available later this summer through Fathom Entertainment and participating theater box offices, reflecting LAIKA's commitment to audience experience and engagement.
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Cinemark Receives Buy Rating with $35 Price Target from Benchmark
- Optimistic Rating: Mike Hickey from Benchmark & Co reiterated his positive outlook on Cinemark Holdings (NYSE:CNK) on December 10, assigning a Buy rating with a $35 price target, implying over 55% upside for investors, reflecting strong market confidence in the stock.
- Industry Tailwinds: Hickey noted that the ongoing sale process involving Warner Bros. and Discovery is positively impacting theater exhibition businesses, as aggressive bidders plan to generate a larger volume of films and maintain a stable slate output, thereby enhancing support for traditional theater windows.
- Share Repurchase Program: Despite a relatively high Price-to-Book ratio of 7.48x, Cinemark's management is executing a share repurchase program, signaling strong confidence in the business outlook, which could attract more investor interest.
- Analyst Consensus: As of December 7, consensus views for Cinemark remain strong, with a median one-year price target of $33.67 offering over 49% upside, and 5 out of 6 analysts covering the stock have issued Buy ratings, indicating optimistic expectations for its future performance.
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