Morgan Stanley Names Kering SA as Its Leading Choice in European Luxury Goods
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 07 2025
0mins
Source: SeekingAlpha
Morgan Stanley Upgrade: Morgan Stanley upgraded Kering SA to an Overweight rating after eight years, citing a positive shift in the company's outlook due to recent developments, including the appointment of Luca de Meo as CEO in September 2025.
Expectations for Profit Growth: Analysts predict significant profit growth for Kering, particularly for Gucci, estimating an operating profit of €3,060m by 2028, despite a projected decline from 2019 levels, and view the company's valuation as favorable for investors.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.







