MicroStrategy Doubles Down on Bitcoin Investment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 01 2026
0mins
Should l Buy MSTR?
Source: Yahoo Finance
- Bitcoin Holdings Status: MicroStrategy currently holds 712,647 BTC at an average purchase price of $76,037, with Bitcoin trading around $78,000, resulting in unrealized gains narrowing to less than 3%.
- Dividend Increase Strategy: The company raised the dividend on its Series A Perpetual Stretch Preferred Stock (STRC) by 25 basis points to 11.25%, aiming to attract new capital for future Bitcoin purchases, with this yield significantly exceeding typical corporate bonds, reflecting the company's capital hunger.
- Funding Source Analysis: STRC sales have funded over 27,000 BTC since its November launch, becoming the primary engine for the firm's capital raises, highlighting its importance in the Bitcoin investment strategy.
- Market Response and Risks: Despite facing cash flow pressures from high dividend costs, MicroStrategy plans to continue increasing its Bitcoin holdings, indicating that its strategy in response to market volatility is to invest more, demonstrating confidence in Bitcoin's long-term value.
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Analyst Views on MSTR
Wall Street analysts forecast MSTR stock price to rise
14 Analyst Rating
12 Buy
2 Hold
0 Sell
Strong Buy
Current: 122.780
Low
229.00
Averages
453.17
High
705.00
Current: 122.780
Low
229.00
Averages
453.17
High
705.00
About MSTR
Strategy Inc., formerly MicroStrategy Incorporated, is a bitcoin treasury and business intelligence company. The Company provides cloud-native, artificial intelligence (AI)-powered enterprise analytics software to thousands of global customers. The Company’s Strategy ONE platform provides access to AI-powered workflows, unlimited data sources, cloud-native technologies, and performance to speed up time from data to action. Strategy One delivers visualization, reporting, and embedded analytics capabilities across retail, banking, technology, manufacturing, insurance, consulting, healthcare, telecommunications, and the public sector. Its Strategy Mosaic is a universal intelligence layer that provides enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it. The Strategy Mosaic offers data clarity and connection by eliminating trade-offs between flexibility, control, and speed.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Market Trends: Despite the appeal of single-stock ETFs, recent trends indicate a decline in net inflows for some funds, suggesting that retail investors may be hesitant or facing losses, particularly in the case of NVIDIA.
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