MGP Ingredients Names Matias Bentel as CMO and Chris Wiseman as Senior VP of Operations
Leadership Appointments: MGP Ingredients, Inc. has appointed Matias Bentel as chief marketing officer and Chris Wiseman as senior vice president of operations, both joining the executive leadership team under CEO Julie Francis.
Matias Bentel's Background: Bentel brings extensive marketing experience from his previous roles at Brown-Forman, Diageo, and Allied Domecq, and will oversee all marketing initiatives at MGP.
Chris Wiseman's Expertise: Wiseman, with nearly 20 years in manufacturing and supply chain, previously served as vice president of manufacturing at Schwan's Company and will manage all operational aspects at MGP.
Company Overview: MGP Ingredients has been a key player in the spirits and specialty ingredient industries since 1941, known for its premium brands and diverse product offerings across various segments.
Get Free Real-Time Notifications for Any Stock
Analyst Views on MGPI
About MGPI
About the author

Rebel Bourbon Reintroduces Root Beer Whiskey at $19.99, Infused with Natural Flavors
- Product Comeback: Rebel Bourbon announces the return of Rebel Root Beer Whiskey, featuring a classic wheated recipe infused with bold root beer flavors, priced at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, expected to attract a wide consumer base.
- Flavor Profile: The whiskey combines classic root beer flavors of sassafras, vanilla, and licorice with aged bourbon notes of caramel and honey, aiming to provide a unique drinking experience that enhances the brand's market competitiveness.
- Marketing Promotion: The distinctive label design and 'Shoot the Root' branding will be promoted through merchandise giveaways and chilled pour machines, aiming to boost consumer engagement and brand awareness.
- Brand History: Rebel Bourbon has been known for its wheated recipe since 1849 and has recently won multiple industry awards, including the 2025 Single Barrel American Whiskey of the Year, highlighting its position in the premium spirits market.

Rebel Bourbon Revives Root Beer Whiskey at $19.99, Nationwide Release
- Product Comeback: Rebel Bourbon announces the return of the popular Rebel Root Beer Whiskey, which combines its traditional wheated recipe with bold root beer flavors, expected to attract loyal consumers and enhance brand visibility.
- Pricing Strategy: Rebel Root Beer Whiskey is launched at a suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, aiming to attract a broader consumer base through competitive pricing and strengthen market presence.
- Marketing Activation: The product's distinctive label and “Shoot the Root” branding will engage consumers through merchandise giveaways and shot machines, likely increasing brand interaction and customer loyalty.
- Industry Recognition: Other Rebel Bourbon products have received multiple industry awards in 2025, including “Single Barrel American Whiskey of the Year,” which will further enhance consumer trust and anticipation for the new product.









