Mexico wants Adidas to pay up after Mexican-American designer launches Indigenous-inspired shoe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 09 2025
0mins
Source: Reuters
Controversy over Indigenous Design: Mexico is seeking accountability from Adidas after designer Willy Chavarria launched a shoe inspired by traditional Indigenous sandals, which critics argue appropriates the culture without benefiting local artisans.
Response and Apology: Chavarria expressed regret for not collaborating meaningfully with the Oaxacan community, while Mexican authorities are exploring legal avenues to support Indigenous rights against global fashion firms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
