Meta vs. Alphabet: Advertising Revenue and AI Growth Comparison

Written by Emily J. Thompson, Senior Investment Analyst

META+5.66%

GOOGL+0.66%

GOOG+0.75%

Source: Fool

Updated: 3h ago

0mins

Source: Fool

Revenue Growth Comparison: Alphabet reported $102.3 billion in revenue for Q3 2025, a 16% year-over-year increase, with advertising services as the main driver, while Meta's revenue grew 26% to $51.2 billion, showcasing its rapid growth in an ad-dependent business model.
Cloud Computing Surge: Alphabet's cloud revenue rose 34% year-over-year to approximately $15.2 billion, providing new growth potential for investors despite its advertising services still dominating, highlighting the importance of diversification in its business model.
Capital Expenditure Plans: Alphabet raised its 2025 capital expenditure outlook to a range of $91 billion to $93 billion in Q3, while Meta plans to spend between $70 billion and $72 billion, reflecting differing strategies in business expansion between the two companies.
Valuation Discrepancy Analysis: Meta trades at a forward P/E ratio of about 21, lower than Alphabet's 29, indicating that despite Alphabet's more diversified business, Meta's lower valuation is more appealing to growth-seeking investors.

Analyst Views on META

Wall Street analysts forecast META stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for META is 824.71 USD with a low forecast of 655.15 USD and a high forecast of 1117 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

44 Analyst Rating

37 Buy

6 Hold

1 Sell

Strong Buy

Current: 612.960

Low

655.15

Averages

824.71

High

1117

Current: 612.960

Low

655.15

Averages

824.71

High

1117

BofA

Neutral -> Buy

upgrade

$111 -> $127

2026-01-21

New

Reason

BofA

Price Target

$111 -> $127

AI Analysis

2026-01-21

New

upgrade

Neutral -> Buy

Reason

As previously reported, BofA upgraded Oklo (OKLO) to Buy from Neutral with a price target of $127, up from $111, following the company's signing of a firm, binding agreement with Meta (META) to develop a phased 1.2 GW advanced nuclear campus. While the MW contribution is "modest," the deal signals a "meaningful step forward" and provides tangible proof of execution and counterparty commitment, the analyst tells investors. Meta's willingness to commit capital years ahead of delivery underscores the importance of nuclear as AI and data center demand accelerate, adds the analyst, who sees Oklo as the most levered public SMR name to data center demand.

UBS

Buy

downgrade

$915 -> $830

2026-01-20

New

Reason

UBS

Price Target

$915 -> $830

2026-01-20

New

downgrade

Buy

Reason

UBS lowered the firm's price target on Meta Platforms to $830 from $915 and keeps a Buy rating on the shares. The Q4 earnings outlook for advertising-driven companies points to slimmer beats after a slow October tied to a government shutdown, followed by a rebound in November and December, the analyst tells investors in a research note. Among nine companies, five exceeded prior forecasts, two were in line, and two came in modestly below expectations, UBS says.

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Guggenheim

Buy

downgrade

$875 -> $800

2026-01-08

Reason

Guggenheim

Price Target

$875 -> $800

2026-01-08

downgrade

Buy

Reason

Guggenheim lowered the firm's price target on Meta Platforms to $800 from $875 and keeps a Buy rating on the shares. The firm's lowered target reflects its assumption of higher investment levels on "relatively unproven projects," but the 2026 outlook for Meta operating trends "remains constructive," the analyst tells investors.

Cantor Fitzgerald

Overweight

maintain

$720 -> $750

2026-01-08

Reason

Cantor Fitzgerald

Price Target

$720 -> $750

2026-01-08

maintain

Overweight

Reason

Cantor Fitzgerald raised the firm's price target on Meta Platforms to $750 from $720 and keeps an Overweight rating on the shares. Despite lingering macro concerns, the outlook for Global Internet stocks into 2026 is increasingly positive as AI enters a "Synergy" phase that should drive accelerating revenue growth, improved value capture, and clearer long-term returns on capex, the analyst tells investors in a research note. With valuations still about 20% below medium-term ranges despite 2025 outperformance, the group is positioned to outperform in 2026 amid positive estimate revisions and improving sentiment, Cantor says.

About META

Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.