Mercedes maintains 'value over volume' strategy amid challenging conditions in the Chinese market.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 07 2025
0mins
Source: Reuters
Mercedes-Benz's Strategy in China: The company is maintaining its premium strategy in China despite a pricing war that has led to a 19% decline in vehicle sales, focusing on the new electric GLC SUV to regain market share.
Impact of U.S. Tariffs: CEO Ola Kaellenius expressed hope for a reduction in U.S. auto import tariffs from 27.5% to 15%, which could alleviate financial pressures, although he did not specify the current impact on the company's results.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
