Medical firms urged not to let assumptions put patients at risk

Importance of Accurate Patient Records: Alicia Staley, a cancer survivor and vice president of patient engagement at Medidata, emphasized the need for healthcare firms to maintain accurate and accessible patient records to prevent trial failures and ensure patient safety during clinical trials.

Engaging Patients through Community and Social Media: Staley encouraged small healthcare firms to utilize social media and connect with patient communities to enhance communication and broaden awareness about clinical trials, helping to mitigate risks associated with assumptions and incomplete information.