Viewership Breakthrough: EstrellaTV achieved a record 185.4K viewers during the Liga MX Finals first leg, marking its highest prime-time audience of 2025 and showcasing the network's strong performance in the Spanish-language television market.
Audience Expansion: The network posted its second-highest Thursday ratings of the year among P18-49 and P25-54 demographics, outperforming competitor UniMás, which further solidifies its market position.
Network Milestone: The match garnered 118.6K viewers in the P18-49 demographic, surpassing Fox Deportes and Universo, highlighting EstrellaTV's significant standing in Liga MX coverage.
Increased Advertising Value: MediaCo executives emphasized that the strong viewership during the Liga MX Finals provides advertisers with meaningful opportunities to connect with highly engaged audiences, enhancing EstrellaTV's advertising value.
MDIA
$0.7252+Infinity%1D
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About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
