EstrellaTV's Ratings Growth: EstrellaTV experienced significant audience gains in July, achieving a 24% increase in prime viewership among Adults 18-49 compared to its season average, marking the fourth consecutive month of year-over-year growth in this demographic.
Comparison with Competitors: While EstrellaTV thrived, competitors Univision and Telemundo saw declines of 35% and 21% respectively in the same demographic, highlighting EstrellaTV's growing relevance among younger Hispanic audiences through strong programming.
MDIA
$0.6935+Infinity%1D
Analyst Views on MDIA
About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
