Mattel Launches First Autistic Barbie Doll, Enhancing Inclusivity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Businesswire
- Inclusivity Innovation: Mattel, in collaboration with the Autistic Self Advocacy Network (ASAN), has launched its first-ever autistic Barbie doll after 18 months of development, aiming to allow more children to see themselves represented in toys, thereby enhancing the brand's social responsibility and market appeal.
- Community Engagement: The ASAN team provided crucial guidance during the design process to ensure the doll authentically reflects the experiences of autistic individuals, further strengthening the brand's connection with the autistic community and promoting societal understanding of autism.
- Charitable Donation: To celebrate the launch, Mattel will donate over 1,000 autistic Barbie dolls to leading children's hospitals, aiming to bring joy and comfort to autistic children while reinforcing the brand's social impact.
- Research Support: Through multi-year studies with Cardiff University, Mattel found that doll play activates parts of children's brains associated with empathy and social skills, further highlighting the importance of the autistic Barbie doll in fostering social skill development among children.
Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.13 USD with a low forecast of 20.00 USD and a high forecast of 29.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
5 Buy
4 Hold
0 Sell
Moderate Buy
Current: 22.160
Low
20.00
Averages
24.13
High
29.00
Current: 22.160
Low
20.00
Averages
24.13
High
29.00
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
