MasterCraft Expands Globally with New Dealerships in Mexico and Germany

Written by Emily J. Thompson, Senior Investment Analyst

MCFT-0.93%

Source: SeekingAlpha

Updated: Sep 09 2025

0mins

Source: SeekingAlpha

International Expansion: MasterCraft Boat Holdings is expanding its international presence by establishing new dealerships in Mexico and Germany, aiming to meet the growing global demand for its boats.
Commitment to Quality: The new dealerships were chosen for their exceptional service and expertise in MasterCraft products, reinforcing the company's strategy to provide high-quality boats and customer care worldwide.
Market Position: With this expansion, MasterCraft seeks to strengthen its position as the leading towboat brand, currently selling boats in over 30 countries.
Stock Performance: Despite the expansion news, MasterCraft's shares fell 1.7% to $23.40, with a short interest of 7.1% of the total float.

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MCFT

$20.715+Infinity%1D

Analyst Views on MCFT

Wall Street analysts forecast MCFT stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MCFT is 20.35 USD with a low forecast of 19.70 USD and a high forecast of 21.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Analyst Rating

0 Buy

4 Hold

0 Sell

Hold

Current: 20.910

Low

19.70

Averages

20.35

High

21.00

Current: 20.910

Low

19.70

Averages

20.35

High

21.00

Loop Capital

Hold

initiated

$21

2025-12-23

Reason

Loop Capital

Price Target

$21

AI Analysis

2025-12-23

initiated

Hold

Reason

Loop Capital initiated coverage of MasterCraft Boat with a Hold rating and $21 price target. The marine industry has undergone a "significant inventory rationalization" period over the past 12-18 months that appears to be in the late stages entering 2026, the analyst tells investors in a research note. Loop sees reasons for optimism in 2026 despite the unfavorable macro backdrop and elevated interest rate environment. It views MasterCraft Boat shares are fairly valued at current levels. Loop wants to see evidence of improving retail fundamentals or a meaningful pullback in shares before recommending the name.

Seaport Research

Neutral

initiated

2025-12-22

Reason

Seaport Research

Price Target

2025-12-22

initiated

Neutral

Reason

Seaport Research initiated coverage of MasterCraft Boat with a Neutral rating and no price target. While positive on the U.S. consumer and believing that the highly cyclical marine industry is poised to grow unit sales in calendar 2026, the analyst says MasterCraft's marine exposure "happens to be in two of the most competitive and pressured areas of marine," namely ski/wake and pontoons.

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About MCFT

MasterCraft Boat Holdings, Inc. is a designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest and Aviara. It designs, manufactures and sells premium recreational inboard ski/wake, outboard and sterndrive boats. In addition, it offers various accessories, including trailers and aftermarket parts. The Company’s segments include MasterCraft, Pontoon, and Aviara. The MasterCraft segment consists of its MasterCraft brand, which manufactures premium ski/wake boats. MasterCraft participates in a category within the powerboat industry by manufacturing the industry’s premier competitive water ski, wakeboarding, and wake surfing performance boats. The Pontoon segment manufactures and sells pontoon boats and consists of its Crest brand and Balise brand. The Pontoon segment participates in the largest unit producing category in the powerboat industry. The Aviara segment manufactures and sells luxury day boats and consists of the Aviara brand.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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MasterCraft Expands Globally with New Dealerships in Mexico and Germany

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Analyst Views on MCFT

About MCFT

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