Marriott International Achieves Record Growth in 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
Source: PRnewswire
- Global Expansion Achievement: Marriott International added 700 hotels in 2025, resulting in a 4.3% net room growth, which not only enhances the company's market share but also strengthens its competitive position in the global hospitality industry.
- Brand Innovation and Acquisition: The acquisition of the citizenM brand added 35 hotels and nearly 9,000 rooms, showcasing Marriott's strategic positioning in emerging markets and further meeting diverse travel needs.
- Luxury Market Leadership: Marriott signed a record 114 luxury deals in 2025, encompassing 15,301 rooms, indicating strong growth momentum in the high-end market, particularly in the EMEA region.
- Residential Project Growth: The company signed a record 55 residential deals, a 50% year-over-year increase, reflecting sustained demand from developers for luxury living experiences and further solidifying Marriott's market leadership.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 312.070
Low
269.70
Averages
314.26
High
370.00
Current: 312.070
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. Its segments include U.S. and Canada, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which it groups into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, TownePlace, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Marriott International Updates Room Growth for 2025
- Significant Room Growth: Marriott International achieved a net room growth of over 4.3% in 2025, adding more than 700 properties and nearly 100,000 rooms, demonstrating its strong expansion capabilities in the global market.
- Organic Deal Momentum: The addition of over 89,000 rooms through more than 630 organic deals indicates the company's ongoing efforts to enhance brand influence and market share.
- Luxury Market Breakthrough: Marriott set a record with 114 deals (15,301 rooms) in the luxury segment, representing nearly 10% of the company's organic signings, further solidifying its leadership in the high-end market.
- Global Signing Innovation: In 2025, Marriott signed nearly 1,200 organic deals globally, with record signings of 94 deals in the Caribbean and Latin America, and an all-time high of 187 deals in the Asia Pacific region (excluding China), showcasing its successful global expansion.
Continue Reading
Marriott International Achieves Record Growth in 2025
- Global Expansion Achievement: Marriott International added 700 hotels in 2025, resulting in a 4.3% net room growth, which not only enhances the company's market share but also strengthens its competitive position in the global hospitality industry.
- Brand Innovation and Acquisition: The acquisition of the citizenM brand added 35 hotels and nearly 9,000 rooms, showcasing Marriott's strategic positioning in emerging markets and further meeting diverse travel needs.
- Luxury Market Leadership: Marriott signed a record 114 luxury deals in 2025, encompassing 15,301 rooms, indicating strong growth momentum in the high-end market, particularly in the EMEA region.
- Residential Project Growth: The company signed a record 55 residential deals, a 50% year-over-year increase, reflecting sustained demand from developers for luxury living experiences and further solidifying Marriott's market leadership.
Continue Reading