Marcus Theatres Launches $15 Holiday Movie Passport
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 05 2025
0mins
Source: Newsfilter
- Holiday Movie Series: Marcus Theatres will host a holiday movie series from December 5 to 18, featuring seven classic films at just $6 each, aimed at attracting families and friends to relive festive memories, thereby increasing theater attendance and revenue.
- Passport Savings: For $15, moviegoers can purchase a passport that grants four admissions to the series, which can be used flexibly, allowing groups to enjoy the films together or individuals to watch multiple classics, enhancing customer loyalty and holiday viewing experience.
- Wide Coverage: The event will take place across 78 locations of Marcus Theatres and Movie Tavern® in 17 states, aiming to draw in more viewers through rich holiday offerings, thus boosting brand visibility and market share.
- Company Background: As the fourth largest theater circuit in the U.S., Marcus Theatres currently operates 985 screens across 17 states, and this initiative not only showcases its strategic positioning in the holiday market but also reflects the company's leadership in the entertainment industry.
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Analyst Views on MCS
Wall Street analysts forecast MCS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MCS is 23.50 USD with a low forecast of 22.00 USD and a high forecast of 25.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 15.070
Low
22.00
Averages
23.50
High
25.00
Current: 15.070
Low
22.00
Averages
23.50
High
25.00
About MCS
The Marcus Corporation is engaged in the lodging and entertainment industries, with significant Company-owned real estate assets. The Company's segments include Theatres, and Hotels and Resorts. The Theatres segment owns or operates approximately 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and Bistro Plex brands. The Company operates multiscreen motion picture theatres in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas and Virginia and a family entertainment center in Wisconsin. The Hotels and Resorts segment owns and/or manages around 16 hotels, resorts and other properties in eight states. It owns and operates full-service hotels and resorts in Wisconsin, Illinois and Nebraska and manages full service hotels, resorts and other properties in Wisconsin, Illinois, Minnesota, Iowa, Nevada, Pennsylvania, California and Nebraska.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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