Marcus & Millichap Completes $40.5 Million Hotel Sale
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy MMI?
Source: Newsfilter
- Transaction Scale: Marcus & Millichap successfully completed the $40.5 million sale of the Hilton Baton Rouge Capitol Center, a 291-room hotel, showcasing the firm's expertise in handling complex transactions.
- Market Positioning: The new owner, Northshore Development, plans to implement a targeted repositioning and operations strategy in the Louisiana State University-anchored market, aiming to enhance the hotel's competitiveness and guest experience.
- Historical Significance: The Hilton Baton Rouge Capitol Center, as one of the most prominent hotels in downtown, holds historical value and will provide enhanced services and experiences for guests, further solidifying its local standing.
- Company Background: In 2024, Marcus & Millichap closed 7,836 transactions with a total sales volume of approximately $49.6 billion, demonstrating its strong capabilities and market influence in commercial real estate investment sales and financing.
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Analyst Views on MMI
Wall Street analysts forecast MMI stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 26.120
Low
29.00
Averages
29.00
High
29.00
Current: 26.120
Low
29.00
Averages
29.00
High
29.00
About MMI
Marcus & Millichap, Inc. is a real estate services company specializing in commercial real estate investment sales, financing services, research, and advisory services. It also offers market research, consulting and advisory, and leasing services to its clients. Through its Commercial Real Estate Services, it provides equity advisory services and loan sales, loan guarantees, consulting, and advisory services. It serves clients with one property, multiple properties, and large investment portfolios. Through its Real Estate Brokerage, it represents commercial property owners as their investment broker in the sale of their properties. Its auction services division offers an accelerated way to buy and sell commercial property. Its financing division provides other services, such as loan sales and due diligence, and receives recurring loan performance fees from certain lenders. It provides advisory and consulting services in forming investment strategy and making transaction decisions.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Transaction Scale: Marcus & Millichap successfully completed the $40.5 million sale of the Hilton Baton Rouge Capitol Center, a 291-room hotel, showcasing the firm's expertise in handling complex transactions.
- Market Positioning: The new owner, Northshore Development, plans to implement a targeted repositioning and operations strategy in the Louisiana State University-anchored market, aiming to enhance the hotel's competitiveness and guest experience.
- Historical Significance: The Hilton Baton Rouge Capitol Center, as one of the most prominent hotels in downtown, holds historical value and will provide enhanced services and experiences for guests, further solidifying its local standing.
- Company Background: In 2024, Marcus & Millichap closed 7,836 transactions with a total sales volume of approximately $49.6 billion, demonstrating its strong capabilities and market influence in commercial real estate investment sales and financing.
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- Transaction Overview: Marcus & Millichap successfully completed the $40.5 million sale of the Hilton Baton Rouge Capitol Center, a complex year-long transaction involving multiple stakeholders, highlighting the asset's significance in the market.
- Market Positioning: The new owner, Northshore Development, plans to implement a targeted repositioning and operations strategy in the Louisiana State University-anchored market, aiming to enhance the hotel's competitiveness and guest experience.
- Geographic Advantage: The hotel overlooks the Mississippi River in downtown Baton Rouge, with nearby attractions including the Old State Capitol and various cultural and entertainment venues, which enhances its appeal and potential customer base.
- Company Background: In 2024, Marcus & Millichap closed 7,836 transactions with a total sales volume of approximately $49.6 billion, demonstrating its strong presence and influence in the commercial real estate investment sales and financing sector.
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- Share Sale Overview: On February 10, 2026, Reinhart Partners, LLC disclosed in an SEC filing that it sold all 2,208,439 shares of Marcus & Millichap, with an estimated transaction value of approximately $64.82 million, indicating a complete exit from the company.
- Position Change Impact: This sale brought Reinhart's position in Marcus & Millichap to zero at quarter-end, reducing its reportable AUM by 1.94%, reflecting a pessimistic outlook on the company's future prospects.
- Stock Performance Issues: Marcus & Millichap's stock has declined by 26.4% over the past year and has dropped 28% since 2021, highlighting ongoing weakness in the commercial real estate market, particularly in a prolonged high-interest rate environment.
- Investor Recommendations: Given that Marcus & Millichap's stock is near a 52-week low, retail investors may need to consider alternative investment options, especially in light of the current downturn in the commercial real estate market, and seek out more promising real estate stocks.
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- Financing Amount: IPA Capital Markets successfully secured $52 million in financing for the Arista luxury multifamily property located in Glendale, California, demonstrating the firm's strong capabilities in high-end real estate financing.
- Flexible Financing Structure: The financing features a non-recourse loan with a five-year interest-only term at a 67.5% loan-to-value ratio, providing the client with flexibility that supports both property performance and business needs.
- Property Features: The Arista project consists of 98 units, offering a mix of two- and three-bedroom options, and includes a full amenity package such as a 24/7 fitness center, resort-style swimming pool and spa, outdoor firepit, and barbecue area, enhancing the living experience.
- Market Positioning: As a division of Marcus & Millichap, IPA Capital Markets focuses on providing commercial real estate financing solutions for major private and institutional clients, further solidifying its leadership position in the North American market.
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- Stock Performance: Marcus & Millichap (MMI) has seen its stock price rise approximately 0.8% recently, yet it has experienced a total return decline of about 27.7% over the past year, indicating a weakening long-term growth outlook as investors reassess risks in commercial real estate activities.
- Short-Term Bounce: With a share price of $27.20, the recent 1-day and 7-day returns suggest a short-term bounce; however, the losses over 1 and 3 years indicate that the market may have already priced in future growth expectations.
- Valuation Analysis: The current stock price is about 9.3% undervalued compared to a fair value of $30.00, and while renewed institutional investor activity and an improving lending environment could boost future revenue, the cash flow model indicates significant downside risk.
- Market Sentiment: Despite the prevailing optimism, if transaction-driven commissions remain under pressure or talent retention issues continue to affect agent productivity, confidence in Marcus & Millichap could quickly diminish.
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- Significant Rent Advantage: The Retreat at Speedway boasts a compelling 27% rent delta compared to similar properties, providing investors with a highly attractive value-add opportunity that supports future revenue growth.
- Scarce Asset Characteristics: This property belongs to a rare cohort of multifamily assets built between 2000 and 2009, representing approximately 5% of the Tucson MSA's multifamily inventory, giving it a unique competitive edge in the market.
- Successful Financing: IPA Capital Markets arranged $47.53 million in acquisition financing for the transaction, benefiting from a highly competitive debt fund market that secured very attractive terms, thereby accelerating the closing process.
- Community Facility Upgrades: The property has undergone several community upgrades, including roof resurfacing and landscaping enhancements, which improve the living environment's appeal and further strengthen its market competitiveness.
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