Increased Competition in Sports Betting: With the 2025 NFL season approaching, sportsbooks like DraftKings and Flutter (FanDuel) face competition from new players such as Kalshi and Robinhood Markets, which are expanding their prediction market offerings.
Kalshi's New Betting Options: Kalshi plans to introduce over/under and spread betting along with player prop bets for the upcoming NFL season, potentially disrupting the traditional sportsbook model that has dominated the market.
Impact of Player Props: The significance of player props, such as touchdown bets, is growing, with industry leaders acknowledging that these can influence betting outcomes more than the final score of games.
Regulatory Support for Kalshi: Kalshi operates under CFTC regulation, allowing it to offer prediction markets in states without legalized online sports betting, and it has political backing that may help it navigate legal challenges.
DKNG
$34.54+Infinity%1D
Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DKNG is 44.25 USD with a low forecast of 30.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
Wall Street analysts forecast DKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DKNG is 44.25 USD with a low forecast of 30.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Buy
5 Hold
0 Sell
Strong Buy
Current: 35.590
Low
30.00
Averages
44.25
High
63.00
Current: 35.590
Low
30.00
Averages
44.25
High
63.00
BTIG
Buy
maintain
$42 -> $45
2025-12-05
Reason
BTIG
Price Target
$42 -> $45
2025-12-05
maintain
Buy
Reason
BTIG raised the firm's price target on DraftKings to $45 from $42 and keeps a Buy rating on the shares after meeting with its management team to discuss iGaming growth trajectory and prediction markets. The firm is constructive on the setup for DraftKings from here forward, per near-term pacing vs. guidance, and the FY26/27 fundamental setup against muted current expectations and sentiment, the analyst tells investors in a research note.
BTIG
NULL -> Buy
maintain
$271 -> $281
2025-12-05
Reason
BTIG
Price Target
$271 -> $281
2025-12-05
maintain
NULL -> Buy
Reason
BTIG raised the firm's price target on Flutter Entertainment to $281 from $271 and keeps a Buy rating on the shares. Over the next several weeks Flutter and DraftKings (DKNG) are expected to launch their own prediction market and sports event contract products in states that lack a locally regulated and taxed sportsbook offering, the analyst tells investors in a research note. With sentiment still muted, the setup and event path from here forward looks favorable, the firm added.
Wells Fargo
Equal Weight
initiated
$31
2025-11-17
Reason
Wells Fargo
Price Target
$31
2025-11-17
initiated
Equal Weight
Reason
Wells Fargo initiated coverage of DraftKings with an Equal Weight rating and $31 price target. The firm is "very bullish" on the outlook for domestic online sports betting growth, but waits for a better entry point into DraftKings given the near-term pressure on its results and competition.
Mizuho
Ben Chaiken
Outperform -> Outperform
downgrade
$54 -> $46
2025-11-13
Reason
Mizuho
Ben Chaiken
Price Target
$54 -> $46
2025-11-13
downgrade
Outperform -> Outperform
Reason
Mizuho analyst Ben Chaiken lowered the firm's price target on DraftKings to $46 from $54 and keeps an Outperform rating on the shares. The firm believes investor sentiment is bottoming after the company reported a worse than expected quarter. It sees "light at the end of the tunnel."
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
