Magnum's $9.1 Billion Ice Cream IPO Fails to Warm Up Some Investors

Written by Emily J. Thompson, Senior Investment Analyst

Source: Reuters

Updated: Dec 08 2025

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Source: Reuters

Magnum's Market Debut: Magnum Ice Cream Company launched with a valuation of 7.8 billion euros, lower than expected, amid concerns about consumer health trends affecting demand for sugary products.
Investor Sentiment and Stock Performance: The stock opened flat at around 12.8 euros, with analysts noting a potential 41% discount compared to peers, and investors cautious due to regulatory pressures on unhealthy foods.
Challenges Ahead: As an independent entity, Magnum faces challenges including a volatile product mix, a complex relationship with Ben & Jerry's, and the need to stabilize its shareholder base after the spinoff from Unilever.
Future Outlook: Despite initial pressures, there is optimism about Magnum's strong brand and market position, with management aiming for agility and focus to improve performance outside of Unilever.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.