LVMH's luxury wares earn top billing at Olympics opening
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 26 2024
0mins
Source: Yahoo Finance
LVMH's Sponsorship of the Paris Olympics: Bernard Arnault, CEO of LVMH, invested 150 million euros to sponsor the Paris Olympics, showcasing French luxury brands like Dior and Berluti during the opening ceremony, which featured performances by Lady Gaga and Aya Nakamura.
Promotion of French Culture: Arnault emphasized that LVMH's sponsorship aims to highlight France as a creative and refined country, with its products prominently displayed throughout the event, including Moët & Chandon champagne and Louis Vuitton-designed medal trays.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
