LVMH puts mark on Olympics as luxury brands embrace sports
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 11 2024
0mins
Source: CNBC
Luxury Brands at the Olympics: The 2024 Paris Olympic and Paralympic Games showcase luxury brands like LVMH and Gucci, with partnerships featuring athletes such as Naomi Osaka and Jack Grealish, highlighting a blend of fashion and athletics that aims to attract new consumers amid slowing luxury spending.
Cultural Impact of Sports and Fashion: The collaboration between luxury brands and sports figures emphasizes inclusivity in luxury, as athletes help bridge cultural gaps and elevate brand visibility, making high-end fashion more accessible to a broader audience.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
