Lowe's Relaunches Kids Club to Attract Young Families, Projects $86 Billion in Sales
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
- Kids Club Relaunch: Lowe's has relaunched its Kids Club and is distributing lollipops to attract young parents, particularly millennials and Gen Z who are not yet homeowners, aiming to increase store and website visits.
- Sales Forecast: Lowe's projects total sales of $86 billion for 2023, reflecting a 2.8% increase from last year, yet still lower than the four years prior to the pandemic, indicating ongoing market recovery challenges.
- DIY Market Potential: With the median age of first-time homebuyers rising to 40, Lowe's aims to leverage its DIY consumer base, which accounts for approximately 70% of its sales, highlighting its unique market positioning.
- Loyalty Program Expansion: Through the My Lowe's Rewards program, which has over 30 million members, Lowe's plans to expand kids' workshops and introduce more complex projects to enhance customer loyalty and brand engagement.
Analyst Views on LOW
Wall Street analysts forecast LOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for LOW is 278.27 USD with a low forecast of 250.00 USD and a high forecast of 316.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
16 Buy
6 Hold
0 Sell
Moderate Buy
Current: 274.950
Low
250.00
Averages
278.27
High
316.00
Current: 274.950
Low
250.00
Averages
278.27
High
316.00
About LOW
Lowe's Companies, Inc. is a home improvement company. The Company offers a complete line of products for construction, maintenance, repair, remodeling, and decorating. It offers home improvement products in various categories, including appliances, seasonal and outdoor living, lumber, lawn and garden, kitchens and bath, hardware, building materials, millwork, paint, rough plumbing, tools, electrical, flooring, and decor. It is focused on offering a wide selection of national brand-name merchandise complemented by its selection of private brands. Its services include installed sales and Lowe's Protection Plans and Repair Services. The Company offers installation services through independent contractors in many of its product categories. It offers extended protection plans for certain products within the appliances, kitchens and bath, decor, millwork, rough plumbing, electrical, seasonal and outdoor living, tools, and hardware categories. It operates over 1,700 home improvement stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
