Lexus and Subaru Outpace Rivals in Automotive Industry, According to ACSI Data

U.S. Automobile Sales and Customer Satisfaction: The U.S. automobile industry has achieved its highest sales in five years, but customer satisfaction has decreased slightly to a score of 79 out of 100, with luxury brands experiencing a decline in satisfaction as well.

Brand Performance: Subaru leads the mass-market segment with an ACSI score of 85, while Lexus tops the luxury segment at 87. Other brands like Toyota and Mercedes-Benz have seen slight declines in their scores.

Customer Expectations: Customers are increasingly price-sensitive and expect advanced technology and efficiency from automakers, making it crucial for brands to balance quality and value to retain customer satisfaction.

Hybrid and Electric Vehicle Satisfaction: Despite an increase in hybrid and electric vehicle market share, customer satisfaction has dropped for both segments, particularly for EVs, which scored significantly lower than gas and hybrid vehicles.